The new £1m STV Green Fund will help sustainable Scottish businesses connect with consumers to promote their eco-credentials.  Open to Scottish SMEs with a green objective, product, or message, the Green Fund offers match funding and revenue share options to help businesses extend their reach, communicate with consumers, raise their profile and encourage Scots to reduce their own carbon footprint.

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Being greener is more important for your business and your customers than ever

Our recent research, unique to STV, highlights that Scots are placing more importance on sustainability when making their purchasing decisions:

  • 62% of Scots care about a brand’s environmental and social credentials.
  • A massive 71% Scots would be more likely to consider purchasing a brand if they changed to fully recyclable packaging.
  • 43% of Scots are likely to recommend a brand if it is environmentally friendly.
  • 58% of Scottish consumers have made a conscious effort to be more environmentally friendly over the past 12 months by recycling more, using less single use plastics and using less water.

Source: ScotPulse October 2021, 1,091 respondents

Chat with us today about how the Green Fund can help support your business growth.